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The Ultimate Guide to E-Commerce


E-Commerce is the fastest growing industry in history, and as a result, people are earning six-figure salaries without ever stepping foot in an office. This guide lays out how anyone, from anywhere, can apply their skills to this new and lucrative field.

E-commerce is the fastest-growing industry of all time. People are earning six-figure incomes without stepping foot in an office. This guides you will know how to get started.

E-Commerce is massive, soon-to-be trillion-dollar industry. The ability to produce goods without the need for massive overhead costs has opened up a whole new world of opportunity for individuals who wish to start and run their own businesses.

Real estate, retail stores, and other industries are being transformed by the internet. E-commerce has become the fastest-growing industry in history, and that trend is not slowing down anytime soon. If you have any interest at all in working from home or running your own business this is the book for you!

What Is eCommerce Marketing?

The E-commerce platform is the practice of selling goods and services over the internet. It's also commonly referred to as e-commerce marketing or e-marketing.

The term "e-business" is used less frequently because it can be confused with the internet, but it is a technically accurate way to describe e-commerce practices.

Here is another definition:

Since it is virtual, businesses can be conducted by anyone in any location with a computer and an internet connection. It can be as small or simple as an individual selling an item or service they produce with their own hands, or as big and complex as Amazon or eBay." 2

However you choose to think of it, the world of eCommerce marketing has become mind-blowingly huge. 

How Huge Is E-Commerce?

In 2016 global retail e-Commerce sales were $1.91 trillion which gave e-Commerce a 6% share of global retail sales.

That breaks down to this: people spent $3,500 per second on e-Commerce shopping in 2016.

E-commerce is the fastest-growing industry in history. You can make a fortune without ever having to step foot in an office!

Where Is E-Commerce Going?

The e-Commerce growth rate is not slowing down any time soon. The reason is that more and more people are starting to buy products online.

You don't need to look at e-commerce sales numbers to know that an increasing number of people are buying products online. You can see this trend just by going out and looking at the things people are buying.

Take a walk through any local mall and you'll notice a lot of vacant stores which used to be retail chains, like Macy's, Sears, etc. At the same time, you will notice a lot of new stores which are selling similar products as the old stores. What do those new stores have in common?

Why Is Marketing Important For An eCommerce Company?

Marketing is the key thing that separates an e-commerce company from a successful one and a flop.

Most people think that it's all about the ability to produce quality goods at lower prices than your competitors. Those are certainly important, but without the ability to effectively market to customers, you're not going to get very far.

No matter what you sell, you need to be able to tell customers about your products and services if you want any chance of success. That's what marketing is for.

Marketing Is Important For More Than Just Selling Products

If that was all there was to marketing then it wouldn't be so important. After all, people can buy products without going through the hassle of dealing with marketing.

That's true. But, you have to know that marketing is important for more than just selling products. It's also very important for finding customers and making sales.

If you can't sell a few people your product or service, then you won't last long. Marketing is the key to your success in both selling online and getting other people interested in what you do.

The Importance Of Branding Your Business

Brand names aren't all too important for some types of companies, but they are incredibly important for e-commerce businesses.

Branding is the key thing that sets you and your company apart from your competitors. You can't expect to sell online if nobody knows who you are.

Your branding needs to start long before you actually start selling online. That's because people need to get used to the idea of buying from people they've never met before, or which they don't know very well.

If you're a small business without a lot of brand recognition, then marketing and branding can be critical things for you as well. You need an effective way of promoting yourself and getting known as an e-commerce expert before anyone's going to purchases your products through your website.

What Are The Different Types Of E-Commerce Businesses?

Actually, there are many different types of e-commerce businesses.

1. Website Design And Development Business 

Website design and development is a huge field in e-commerce and on the internet as a whole. It is not easy to stand out amongst your competitors, but if you have quality skills then it is possible to make quite a bit of money by providing website design services to people online.

2. 3D Printing Service 

There is no doubt that 3D printing will continue to be something that more and more people do at home for themselves, or for their businesses. If you have an interest in 3D printing or 3D modeling, this could be a great opportunity for you to make some money!

3. Platforms For Small Businesses

Being an e-commerce provider for small businesses is a very profitable business model. This is something that Amazon has been doing for years. It's actually a pretty easy way to make quite a bit of money with relatively little work because you're serving other businesses rather than individual consumers who are purchasing products on their own.

4. Book Publishing E-Commerce Business 

It's possible to make decent money as an e-commerce publisher on the internet, but it's not as easy as publishing traditional books which are sold in bookstores and other locations.5. Graphic Design And Product Photography Business 

This area is extremely popular, and if you have some unique skills in this area, then you can make a lot of money selling products online to clients who want to get their branding or images printed on products that they buy online.6. Freelance Opinion Blogs – is this a business? 

Trends In eCommerce Marketing

Now that you know some of the basics about eCommerce marketing and how it works, let's look at some trends that are happening in this industry.

A lot has changed since the early days of eCommerce. For example, when Amazon was still new, they were mostly selling items on CDs but it didn't make all of its profits from those items.

In fact, they were actually making money off their web hosting service! That's right – you can actually still do a substantial amount of business if you want to provide hosting services to other websites.

Role Of Social Media In eCommerce Marketing

Social media is important in just about every industry nowadays. It's no different when it comes to e-commerce, and it's one of the things that makes marketing your business so much easier now than it used to be.

Using social media in eCommerce marketing allows you to reach potential customers all over the world. You can reach them not only by creating posts on social media sites but by providing helpful content on your site and then sharing links to those blogs or articles through your various social media accounts.

Social Media wasn't really a vital part of early e-commerce because there weren't many channels through which people could access information about companies online. Now, you can reach thousands of people at a time by using just one post.

Sponsored Content In E-Commerce Marketing

If you are willing to pay someone to talk about their products on their social media channels or leave comments on other people's blogs, you can get your products into the minds of potential customers.

Of course, this is something that you have to be careful with if you want your business to succeed as it has the potential to backfire very easily. If people don't trust what they read on social media or see online, then they won't do business with you.

For this reason, you want to make sure that all of your posts are positive and actually reflect what you're trying to sell.

Another way in which you can use social media for marketing is by creating an Instagram page for your business. You can then use pictures from that page as part of your branding and marketing efforts.